Search results for "Green purchasing"
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Impressing my friends: The role of social value in green purchasing attitude for youthful consumers
2021
Abstract Prior studies predominantly use cross-sectional designs to determine effects of pro-environmental beliefs on green purchasing attitudes, thereby limiting the possibility for causal inferences and examining mediation effects. We overcome these gaps by adopting a two-wave longitudinal design to test a moderated-mediation model that draws on consumer choice theory, positing that the effect of implicit pro-environmental beliefs on green purchasing attitudes is mediated by perceived social value from buying green, while the relationship between pro-environmental beliefs and perceived social value is moderated by perceived inconvenience of buying green. Findings from a sample of Polish y…
50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience
2021
Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainable consumption patterns by addressing the full palette of consumers’ personal value orientations. Specifically, we linked consumers’ egoistic, altruistic, and biospheric values at the personal level to pro-environmental purchasing intentions, behaviours, and experiences. Furthermore, we examined whether implicit beliefs about the balance between humanity and nature (i.e., worldviews) moderate the…